The Amsterdam ArenA is the football stadium of the Netherlands, home base of AFC Ajax and the Dutch national team. Besides that it provides multi-functional accommodation for both large national and international music and dance events and smaller gatherings predominantly in the corporate business segment. These activities take place in close cooperation with several partners. Quality service, state-of-the-art facilities, safety and optimal public perception are the main strategic pillars. The Amsterdam ArenA is one of the most sustainable stadiums in the world and is regarded internationally as a role model for modern stadium construction and exploitation. The Innovation Center acts as a living lab for innovative concepts for stadium management and event experiences.