Theme: Urban Mobility, Circular Economy
Amsterdam is a key launchpad into the European market, with a stable business climate, diverse talent pool, entrepreneurial mindset and a worklife balance that is among the best on the planet. Citizens and visitors are part of a thriving business ecosystem – alongside cutting-edge startups, international corporations, social entrepreneurs and award-winning innovation. That is why Amsterdam is contributing to many of themes on the Smart City Expo.
The day before the Smart City Expo, I will attend the third Sharing Cities Summit, this year hosted by Barcelona. In the past years cities have joined forces to share their experiences, challenges and good practices regarding the sharing or platform economy. Our main challenge is to find the balance between how to welcome innovation and new concepts in your city and at the same time make sure to stay a liveable city. During the Smart City Expo, I will keep an eye out on interesting projects to support inclusive and sharing cities. And happy to share the Amsterdam experiences.
Project linking sharing platforms to the City Pass
Research showed that the advantages of the sharing economy have not reached all Amsterdam residents yet. Highly educated working females in the age group of 20-35 are most likely to share in Amsterdam. The city board of Amsterdam believes that the sharing economy could be of benefit of all Amsterdam residents and has set up a project to spread the knowledge of the advantages of the sharing economy to a wider audience. Primarily focusing on elderly and people with low income. The city has made a connection with sharing platforms to the City Pass members. Elderly (65+) and people with low income can get this pass for free. They get all kinds of discounts at restaurants, swimming pools, shops etc. Around 180.000 residents are using the City Pass.
In 2017 the city started with the home cooking/meal sharing platform called Thuisafgehaald (translated: TakeAwayfromHome). Participants of the City Pass can get a free or highly discounted meal from home cooks in their neighborhood. This way, they benefit from cheap but healthy meals and are likely to meet (new) people in their neighborhood. It will hopefully also get them inspired to be active on these platforms. Increasing the familiarity with sharing platforms is expected to boost their use of the platforms – both as a consumer, as a provider.